With a long and dark January wrapped, Selfridges and Loewe are looking to warmer, brighter times with the opening of an installation at the Corner Shop that melds fantasy with reality, Studio Ghibli style.
Anderson has described Miyazaki’s animated films for Studio Ghibli as “commentary on the moment and an alternative to it, always heartfelt, fulfilling, full of fantasy and sentiment.”
On the shop floor, there will be a pop-up by Loewe Perfumes and a window on Oxford Street, while Selfridges’ exhibition space on Edward Mews will be transformed into The Cloud Room. On display will be a selection of the film’s original sketches by Studio Ghibli, and a behind-the-scenes look at the making of Loewe’s Moving Castle bag.
Some of the handcrafted tableware will be in the shape of Sophie’s hat by the ceramicist Laurette Broll.A few minutes’ walk from Selfridges, a giant, inflatable interpretation of the film’s castle will be stationed at Marble Arch from Wednesday to Sunday, part of a tour from Paris to London.
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