.lizzo just revealed her official foray into the fashion business with her very own shapewear label: Yitty. ✨
on Amazon Prime. Now, the award-winning songstress has revealed her official foray into the fashion business with her very own shapewear label: Yitty.
outerwear, form-fitting silhouettes, bold colors, and vibrant prints, all designed to be seen as an outfit’s statement piece. The launch of Yitty is three years in the making, as the “Rumors” singer explained she’s been told most of her life to “reshape” her body based on society’s unattainable standards.
Because of this, Yitty is cementing itself as a size-inclusive brand that can be worn for any occasion, as well as enforcing Lizzo’s signature mission of radical self-love and inner confidence. “I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” added Lizzo.
Nearly Naked is a lightweight and seamless collection designed to comfortably shape and firm your natural curves for all-day wear. As the name suggests, Mesh Me will have a number of vibrant and neutral mesh styles that are designed to be worn as either underwear or outerwear, while Major Label is an assortment of everyday ultra-soft lifestyle garments.
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