Yitty is coming soon. Here’s everything we know so far.
double-duty hosting and performing onLizzo first shared the newssaying that Yitty will “give everyone the opportunity to speak for themselves when it comes to how their body should look and how they should feel in their body.” The name of the brand draws inspiration from Lizzo's own childhood moniker.
According to Lizzo, this project has been something she's had on her mind for years, especially after looking for shapewear a few years ago and finding nothing that suited her needs or her skin color. “I went to a store ... looking for something for a party. And the shapewear aisle was in disarray, like someone went in there in a mad dash looking for something they couldn’t find," Lizzo shared.
Of course, Yitty aligns with Lizzo's key mission to celebrate what makes you unique and beautiful. "I’m selling that more than I’m selling thongs, more than I’m selling bodysuits or I’m selling shapewear,” she explained of the "body normative" message of Yitty. “I’m selling a mentality that ‘I can do what I want with my body, wear what I want, and feel good while doing it.’ That whatever body you are showing off, it’s not, ‘Oh, how brave.' No. No more of that.
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