Levi Strauss & Co posted a 7 percent rise in quarterly revenue on Tuesday in its...
- Levi Strauss & Co posted a 7 percent rise in quarterly revenue on Tuesday in its first report after returning to public markets, as the jeans maker’s strategy of expanding its retail stores and investing in its online business paid off.
The company’s shares rose nearly 2 percent to $22.25 after the bell having ended the day trading up 2.6 percent. Levi has branched out of its staple men’s blue jeans into product lines such as T-shirts, fleeces and women’s apparel to cater to changing customer preferences and the rise of “athleisure” pioneered by Lululemon Athletica Inc.
Sales at Levi’s direct-to-consumer business that includes company owned stores and its online channels grew 10 percent in the quarter.
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