“The cut is ideal, and what I especially love is the way the jeans get worn in, so they really belong to you.”
. There are jeans – baggy, skinny, flared, what-have-you, that go in and out of style – and then there’s the 501s, the one true jean, beloved by millions of people worldwide.
“Whatever happened, it happened perfectly right,” notes legendary stylist Tonne Goodman of the development of the 501. “It’s the standard, a garment that simply works. In so many ways, and on so many kinds of people.” Goodman herself is proof of the versatility – and trend-immunity – of thesustainability editor has made the white 501s part of her uniform, dressing pairs up or down as occasion demands.
Every pair of 501s tells a story: the story of you, written in rips and fade. Now, a new generation of storytellers has emerged, including confirmed 501 fanatics Ama Elsesser and Mona Matsuoka, who brought their own much-loved pairs to set for this Levi’s &shoot, styled by Goodman. “The two of them are such unique characters, and so individual in their own personal style, I didn’t want to impose anything on them,” notes Goodman.
Legacy goes both ways. DJ/model Matsuoka, 25, loves secondhand apparel for its sustainability – and, she figures, the pair of 501s she received about seven years ago will, in time, be passed down to her own children. Chances are, they’ll be well used by then. “I’ve got a relationship with these jeans,” comments Matsuoka.
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