Less than 1 percent of Netflix’s subscribers are playing its games
Netflix’s entry into the gaming market is off to a slow start. According to an analysis performed by Apptopia on behalf of, the streaming giant’s games have been downloaded a total of 23.3 million times and average about 1.7 million daily users. Put another way, less than one percent of Netflix’s 221 million customers are taking advantage of the games included in their subscriptions.
Netflix did not immediately respond to Engadget’s request for comment. In the past, the company indicated it did not expect its gaming division to be profitable immediately. “We’re going to be experimental and try a bunch of things,” Netflix COO Greg Peters told investors during the company’s fourth-quarter earnings calls last year.
Still, the question that’s probably on everyone’s mind is how long Netflix is willing to wait to see if it made the right bet, especially after it
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