The Canadian active swimwear company Left on Friday is keeping fashion in play for the Olympic beach volleyball team while preparing to open its first store in Los Angeles.
Designing a look for athletes who need extra power when delivering a killer volleyball shot may not seem all that unique. But when theEntrepreneurs Share How to Succeed in the Beauty Industry
For the newly minted company, it was too early to think about sponsorships. But they built a relationship with Marcelle by supplying her with suits. Soon, other athletes on the Canadian women’s beach volleyball team were wearing Left on Friday products, which helped the company perfect the fit for some of its styles. “We’ve always been involved in product testing and working with athletes to make sure we can solve problems they may have with the product,” Low Ah Kee said.
For the upcoming Olympic games, Left on Friday also created team uniforms with short-sleeve cropped sun tops to wear over swim tops for extra coverage. Uniforms come in three colorways: maroon, white and neon red. “When approaching the uniforms, we had two key priorities,” said Savage, who oversees design and products. “It was important that we deliver on the promise of comfort, which would in turn allow the athletes to focus entirely on their performance.
Since its beginning, swimwear has been the backbone of Left on Friday’s product offerings. Initially, swimsuits were made in a small factory in northern California. But as Left on Friday has grown, more of its main product is manufactured at a factory in Taiwan. Currently, swimwear makes up 90 percent of the company’s revenues, which are in the eight-figure range.
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