The 'distressing' adverts by a burger company featuring Madeleine McCann appeared on Mother's Day.
Madeleine went missing shortly before her fourth birthday while on a family holiday in Portugal 2007
The food business had posted the adverts on a number of platforms, including Twitter, Instagram and Facebook. The ASA said it had received three complaints and asked social media platforms to remove content pending an investigation.The offensive posts featured images of Kate McCann and her daughter Madeleine
Meta said it had reviewed the content in an Instagram post and had removed it for violating their policies and had reviewed the account, removing further content, and placed restrictions on it.The ASA said adverts must not use shocking claims or images to attract attention and must not contain material likely to cause serious or widespread offence.
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