LeBron James is ready to battle his first offseason opponent.
Los Angeles Lakers superstar
has joined America’s largest Mexican-inspired fast-food chain Taco Bell in the fight to free the widely used phrase. Taco Bell announced last week that it filed legal petitions via the USPTO Trademark Trial and Appeal Board to liberate the phrase for restaurants nationwide by canceling the federal trademark registrations for “Taco Tuesday.” On Monday, shortly before the Lakers’ season came to an end after being swept by the Denver Nuggets in the Western Conference Finals, James joined the movement.Sign up for NBC LA newsletters.
“‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” James said in a statement released by Taco Bell. “‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.”In 2019, James began sharing videos on Instagram of his family’s taco nights, even making “It’s Taco Tuesday” T-shirts.
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