The biggest names in sports and music are aiming to broaden the golf association’s audience.
Pininfarina Teamed up With a Swedish Brand to Create a New All-Electric Snowmobile. The news comes after a group of financiers and sports team owners, led by Fenway Sports Group , said it would imbue up to $3 billion in the organization over a month ago. The NBA star, who is, and the five-time Grammy winner are just two of the names now revealed to be part of the bunch, alongside other sports and entertainment power players.
Other new investors of the Professional Golfers’ Association of America include billionaires Arthur Blank of the Home Depot, Marc Lasry of Avenue Capital Group, andof Point 72. All three businessmen have ties to sports: Blank bought the Atlanta Falcons in 2002 for $545 million and later founded the Atlanta United FC soccer club in 2017; Lasry and financier Wes Edens paid $550 million for the Milwaukee Bucks in 2014 ; and Cohen coughed up a whopping $2.4 billion for the New York Mets in 2020.
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