A Bay Area restaurant is being sued by a pizza chain for having a similar look and offering pizza on its menu.
Ricardo DeAratanha/Los Angeles Times via Getty Imagis being sued by California-based chain Blaze Pizza over alleged trademark infringement.
On Friday, Blaze Pizza filed a lawsuit against Blaze BBQ — a restaurant with locations in Fremont, Sacramento and Salida — for operating under a similar name. The suit also alleges that Blaze BBQ is running its business with the same brand color scheme, using an identical restaurant points system, and offering pizza on its menu.
“Defendants’ acts … from their misappropriation of the BLAZE name and BLAZE Marks and offering of pizza, to their interior design decisions and the adoption of a flame-based rewards program — were clearly calculated to confuse consumers into believing that Defendants’ goods and services originate with or are otherwise affiliated with or sponsored or endorsed by Blaze,” the lawsuit reads.
Blaze Pizza alleges that it first learned that Blaze BBQ filed an application with intent to use the Blaze name back in May 2021. Two months later, Blaze Pizza sent a letter requesting that Blaze BBQ “abandon its application to register” its business using the Blaze name and “agree not to commence use of the logo.” Nearly a year later in April 2022, Blaze BBQ had not amended its application. Blaze Pizza filed an opposition to Blaze BBQ’s application in August 2022.
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