The creative director and influencer has built a brand around her own homemade hair care routine.
. Called Anablue, the brand is debuting on its website Wednesday with a pre-wash hair oil, a scalp cleanser and a hair serum. They range in price from $25 to $42.
“We’re going to launch [direct-to-consumer] first because I want to build the core Anablue family,” she said. “Eventually, when we build that community, I would love to do brick-and-mortar. I would love to be in European and Moroccan stores, and I can see our product in spas.” “All three of these products work incredibly on their own, so as much as they create this harmonious routine together, they work just as well separately,” Perez said, who only uses the full system on a weekly basis. Her goal is to make preventive“It’s an extremely low-maintenance routine that I’m presenting to the industry and there’s not that much to it. If you just did this once a week, you would see the results,” she said.
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