Hollywood may be missing out on millions in revenue because of it.
John Leguizamo attends the 24th Annual Latin Grammy Awards at FIBES Conference and Exhibition Centre on November 16, 2023 in Seville, Spain.Award-winning actor, producer and comedian John Leguizamo has been sounding the alarm on underrepresentation of Latinos in Hollywood for years. Now, a new report from research and consulting firm McKinsey & Company has the data to back it up.
According to the McKinsey report, Latinos are underrepresented in Hollywood both on and off screen. Though Latinos make up 19% of the U.S. population, they account for 24% of both box office ticket sales and streaming subscriptions. And yet, Latino performers "account for just 4% of lead or co-lead roles in U.S. films," the report says.
“Latinos aren't a monolith population. They're a very diverse population. And they are stories of community, of perseverance, of family that aren't being told,” Becdach said. “When you have Latinos in positions and decision-making positions, what you get are more stories about family, more positive stories.”
John Leguizamo attends the 24th Annual Latin Grammy Awards at FIBES Conference and Exhibition Centre on November 16, 2023 in Seville, Spain.“We have our uncles and aunts who are doctors and accountants and heroes and firemen and policemen, we know the diversity in our community,” Leguizamo said. “We know that, we see it. It's in our family. But executives don't see that.”
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