Even though Coachella is a lucrative business opportunity, the vendor selection process is murky, and it’s still unclear how local businesses can get involved.
, especially if they’re close to the coveted polo grounds. The only strange thing is almost none of them are slated to sell food at the Indio Central Market, one of the festivals’ many outdoor dining areas. Described as an upscale culinary “haven,” it features no local restaurants that serve Mexican food, even though it’s named after a working-class town rich with Mexican heritage.
Sweetfin, a poke bowl restaurant with numerous locations in the Los Angeles area, was one of the eateries at this year's Coachella Valley Music and Arts Festival in Indio, Calif.The festival’s lengthy restaurant lineup shows that nearly all vendors are from the Los Angeles area — and the food that gets hocked on the polo grounds doesn’t come cheap.
” in the 1900s when inventive farmers figured out how to grow crops like onions, cotton and dates in the hostile desert climate. In turn, immigrant families crossed the border to capitalize on the area’s growing economic opportunities. Years later, Mexican communities are still integral to the town’s identity. Fifty-four percent of households speak a language other than English at home, according to theFILE: A farmworker stands in an okra field on July 13, 2022, near Coachella, Calif.
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