Taking motorcar brokerage to a whole new level, we speak with James Banks about LaSource and his entrepreneurship journey. Learn more here.
Founder James Banks talks to us about his love for cars, what LaSource is all about, and where he thinks the motor car industry is heading.Every now and then, you’ll come across a company that’ll pique your curiosity and then make you fall in love with its cause. LaSource is one such company. Founded by a man whose love for cars knows no bounds, LaSource takes motorcar brokerage to a whole new level.
Fast-forward to 2019 and I set up LaSource. I wanted to create a network between the most passionate car collectors in the world, allowing them to buy and sell directly between owner and buyer – no intermediaries. We wanted to make the whole process completely trustworthy and transparent. How do you become a member of LaSource and what are the specific benefits attached to the membership ?
LaSource does not actually hold any physical stock, and it doesn’t operate at all like a physical supercar showroom. In most cases, our cars will be sold to customers on the other side of the world, so it’s not often that test drives or viewings are organised. Instead, because we’re dealing at such an elite level, there is a level of trust in the product, and in LaSource.Several niche high-performance manufacturers approach LaSource each year looking for our help.
I think the current crop of electric supercars, like the Rimac Nevera, Pininfarina Battista, and Lotus EVIJA are all very collectible vehicles, representing the very pinnacle of performance at a moment in time. Exactly like the McLaren P1, Ferrari LaFerrari, and Porsche 918 once did.You have been dealing with bespoke supercar orders.
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