.HausLabs is coming your way.
in a striking new promotional video uploaded to her Instagram this afternoon. Arguably, true, but ultimately Gaga decides, "That's too bad," and promptly launches in to introducing her new beauty brand, Haus Laboratories. Yes, the long rumored line has finally been confirmed by Gaga herself, but not even her devoted legion of Little Monster had been able to divine some of the details of the business plan before it's announcements.
With backing from Lightspeed Ventures, the same investing fund that helped turn Goop into Gwyneth Paltrow's wellness empire, the business represents Gaga's first independent venture, and she sure has big plans for it.
“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do ... they’ll be like, ‘Can you just change half of the equation?’” Gaga told. “The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.
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