Lacoste and Louise Trotter Part Ways

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Lacoste and Louise Trotter Part Ways
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Louis Trotter is leaving Lacoste after a four-year tenure as creative director. The French brand had not put on a runway show since September 2021. She had joined the company in 2018, showing her first collection in February 2019 during Paris Fashion Week.

Lacoste president Thierry Guibert thanked Trotter for “her creativity and commitment and for her contribution to the brand’s legacy.”, the executive had pointed out Trotter’s contribution to Lacoste’s enduring sports casual identity, which saw the brand weather the pandemic better than most.Her latest designs were showcased during an intimate presentation in Paris. They will be sold as part of the spring 2023 offering.

Trotter’s departure arrives at a moment where Lacoste is rethinking its creative approach, stating that it would take the shape of “a collaborative studio model focused on a collective vision.”Recently, the French brand also announced in December that it had signed a 15-year worldwide licensing agreement with Interparfums SA and the launch of a new perfume line in 2024, after wrapping up its existing relationship with Coty.

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