Keir Starmer's Labour is trying the same trick as Labor in Australia - the only difference is their opponent.
A leader generally accepted as honest, but frequently accused of being bland, trying to overturn a party whose lengthy spell in government has been beset by chaos, scandal and incompetence.There's one key difference though.finds himself pitched against a man with similar attributes to himself whom the public like more than the Conservative Party he leads.
"For it to work, it's got to be aimed at the right sort of person…Scott Morrison was a certain sort of individual who you could attack and the population wouldn't mind, if they'd been going at Boris then people wouldn't have reacted in the way that they have done," said Lord Hayward.
Other pollsters give Starmer chunkier leads, but nevertheless Labour are trying to stop Mr Sunak airbrushing away the policy unpleasantries of the last decade by pinning him any failure they can find - including ones predating his time in politics.borrowing heavily from the Vote Leave Brexit campaign.The strategy goes like this: put out content that is so controversial it generates coverage and carries your core message further than it would otherwise have travelled.
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