Los Angeles Mayor Eric Garcetti on Monday launched LA Collab, an initiative to support Latino talent in the entertainment industry
According to the MPA, Latinos represent nearly 25% of the box office. But a USC Annenberg study found that despite Lations making up 20% of the U.S. population, representation has been stagnant the past decade or so .
“The Latinx community is a growing force across L.A.’s economy, and our trademark industry should tap into that diverse pool of talent in our own backyard,” said Garcetti. “On big screens or small, in front of the camera or behind it, our studios, actors, directors, and producers inspire the world with the power of their creativity and imagination — and LA Collab will help bring new voices and dynamic storytellers into the fold by including and empowering the next generation of Latinx leaders.
Blumhouse Productions, Bad Robot, Free The Work, Hello Sunshine, Hispanic Heritage Foundation, National Association of Latino Independent Producers, National Hispanic Media Coalition, Sundance Institute, UTA and Women in Film also are supporting the initiative.
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