Alexis Perakis-Valat discussed the importance of scaling sustainably and cutting-edge beauty.
Said Perakis-Valat, “We want to be at the forefront of the beauty sustainability effort at scale — everywhere in the world.”“In Europe, all our hair care bottles are made of recycled plastic,” he noted. “That’s more than 27,000 tons of virgin plastic saved every year— – it’s more or less the equivalent of four Eiffel Towers. So there’s a very big workstream there.”
Another initiative is L’Oréal’s Waterloop Factory concept, which targets that the group’s industrial processes will solely use recycled and reused water in a loop by 2030. In Brazil, for instance, where inflation is sky-high, one would imagine that people would be trading down for hair care. But that is not so.
Another product on display was the Maybelline SuperStay Vinyl Ink lip product, which has a long-lasting, non-transfer and shiny effect. Also at CGF, service-wise, the group showcased a new skin diagnosis tool created with Modiface, which helps people select foundation shades. L’Oréal is also a member of the EcoBeautyScore Consortium, which involves 36 cosmetics industry companies and associations. They have set out to co-develop an environmental assessment and scoring system for cosmetics products industry-wide.
L’Oréal has been a supporter and sponsor of the Consumer Goods Forum since its inception in 2009 for two main reasons.
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