Grown Alchemist will join Elemis and Sol de Janeiro at L’Occitane, which is quoted on the Hong Kong Stock Exchange, and has been building a portfolio of premium skincare brands in the clean beauty space.
She worked on the deal for a year, throughout the COVID-19 pandemic, and said L’Occitane was originally going to purchase a minority stake in the brand, but the conversation quickly evolved.“L’Occitane Group demonstrated a compelling path for the brand and founders, and one that no other prospective investor could match. The transaction is a once-in-a-lifetime opportunity for the founders and expedites what could otherwise be a decade-long journey to a global, scaled business,” Wells said.
“We couldn’t be more excited to embark on the next stage of Grown Alchemist’s journey together with the L’Occitane Group, a partner with strong brand-building and omnichannel expertise that will help us grow our community of health-conscious customers globally,” said the cofounders, brothers Jeremy and Keston Muijs.
It sells in more than 30 countries, and was founded in 2008 by the Muijs siblings after they spent a number of years in Miami operating a creative brand consultancy called Hatch.
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