KSI is also behind the popular Prime energy drink alongside Logan Paul
The Advertising Standards Authority said he failed to clearly mark the post for the Greater Manchester-headquartered fashion giant as an ad.
The caption underneath the video stated: "Head over to the @jdofficial YouTube channel to watch the full length film #kingofthegame", and tagged "jdofficial" and "@adidasoriginals". The retailer confirmed that KSI had been contracted to post ads on their behalf, and the ad in question had been produced with their approval.
However, upon notification of the complaint, he included '#ad' in the post’s caption in order to "mitigate any risk of consumers being misled"."However, at the time the ad was originally seen, the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such. We therefore concluded that it breached the Code."
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