Kroger and Walmart rolled out cooler doors that play ads, and shoppers say they're 'evil' and negatively impact their shopping experience.
Visit your local Kroger or Walgreens, and you might find something strange in the freezer and refrigerator aisle. At some locations, the stores have replaced the clear glass with digital screens that you cannot see through. The screens show the items that are inside the cooler, as well as relevant information like prices and sales.
on its website."You no longer have to open the door and sort through products to see what's behind the door, what's in stock or what's on sale."Insider , Cooler Doors uses cameras and other sensors to figure out details about a shopper as they pass and show ads tailored to them. If an ad is playing when you stroll over to a door, you'll have to wait for it to end—or open the door—to see what's inside the cooler.
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