Kraft is using its cream cheese shortage as a marketing opportunity -- and will pay you $20 not to make cheesecake for Christmas.
For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can't bake cheesecakes because they can't find cream cheese can get another baked good on Kraft's dime. Here's how it works: People interested in the offer can visit a special website set up by Kraft.
Read MoreLast year, with more people baking and eating at home, demand for cream cheese jumped about 18% compared to 2019. It's stayed at that high level in 2021, according to Kraft . Meanwhile, restaurants are also ordering more of the product.
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