Kraft Heinz has been busy lately launching new products—and deciding what to do with some of its biggest, oldest brands
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CNBC last week reported that Kraft Heinz hired Royal Bank of Canada to evaluate a possible sale of Breakstone, the cottage cheese, sour cream and butter brand. This comes after Kraft Heinz reportedly tapped Credit Suisse to consider selling the Maxwell House coffee brand. “The sale of this niche business fits into our overall global growth strategy,” Kraft Heinz CEO Bernardo Hees said after selling brands to Zydus Wellness. He added that the company is “investing in and growing brands within our core categories.”
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