Kourtney Kardashian Is Boohoo's New Sustainability Ambassador

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Kourtney Kardashian Is Boohoo's New Sustainability Ambassador
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The Poosh founder is debuting a new line.

star and Poosh founder partnered with the brand to create a line of sustainably made clothing, which will debut at New York Fashion Week.

Carol Kane, the confounder and executive director of Boohoo Group, celebrated their partnership in a statement about the clothing line. “Together, we’ve produced an amazing collection that reflects both Kourtney’s unique style and her passion to improve the sustainability of the fashion sector,” she said.

The brand is reportedly working to extend the collections life cycle and is partnering with the fashion rental platform Hirestreet. “Our customers love faux leather and sparkle in their wardrobes, and so we have created selected outerwear pieces using recycled polyester backing for the faux leather and three showpieces using recycled sequins,” Boohoo explained. “U.K. customers will be able to hire these particular garments through the partnership with Hirestreet exclusively.

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