The chief marketing officer and executive managing director of the Japanese beauty company shared insights on China’s wellness trends and case studies that highlight Kosé’s commitment t…
“We will be expanding our business based on 3G,” said Masanori Kobayashi, chief marketing officer and executive managing director of Kosé, during the WWD Fashion & Beauty Global Summit in Chengdu, held in collaborator with mall operator. “In the past, cosmetics had focused on skin care, but data shows that skin care and cosmetics can also have a great psychological effect on people,” Kobayashi added.
Based on Kosé’s research, 90 percent of adult females would like to pay for products that can fulfill certain emotional needs. Informed by market needs, Kosé’s researchers developed several effective ingredients to soothe both the skin and mind, as well as reinforce the skin’s barrier function. Liposome, an active ingredient that is featured in the company’sLiposome night cream, as well as magnolia champaca flower extract, which is the key ingredient for the Decorté AQ product line, are able to create such skin-strengthening effects.
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