Less than two weeks after killing the popular Choco Taco, Klondike is exploring options to bring it back to ice cream trucks.
that restaurants around the country were taking advantage of the news cycle to introduce Choco Taco tributes of their own., slamming the firm's decision to kill the product without giving any prior notice. The backlash grew so large that Klondike updated the options that callers to its phone number receive, with the automated voice telling them"if you are calling to share feedback about the discontinuation of the Choco Taco, press two.
Some on Twitter speculated that the discontinuation was a marketing stunt designed to generate excitement around the future return of the product. But in a tweet designed to look like a press conference from a Choco Taco, Klondike insisted that"it's not a PR stunt." I want to address the rumors: I’m really being discontinued, it’s not a PR stunt. I knew you loved me, but not THIS much. While I reflect on this outpouring of support, we are discussing next steps, including what to do with the last 912 tacos at HQ. Stay tuned…
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Consumers bid farewell to beloved Choco TacoICYMI on KPBS MIdday Edition: Author Gustavo Arellano says the Choco Taco is beloved in the Mexican-American community as a symbol of summertime conviviality. 'The fact that it's so inauthentic, that's what makes it so incredibly Mexican,' Arrellano said.
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The Choco Taco might be coming back after allThings have been somber in the ice cream aisle ever since news of Klondike discontinuing the Choco Taco hit the conversational tubes and pipes of the internet last month.
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Consumers bid farewell to beloved Choco TacoICYMI on KPBS MIdday Edition: Author Gustavo Arellano says the Choco Taco is beloved in the Mexican-American community as a symbol of summertime conviviality. 'The fact that it's so inauthentic, that's what makes it so incredibly Mexican,' Arrellano said.
Weiterlesen »
Klondike looking at bringing back Choco Taco after consumer uproar 'in the coming years'Klondike officials said they will look to bring back the Choco Taco 'in the coming years' in response to uproar following its discontinuation
Weiterlesen »