Klarna’s ChatGPT and AI technology integration has become a retail case study for OpenAI.
OpenAI predicts Klarna’s AI assistant will help the company see a boost of an estimated $40 million in profits for 2024.has been a major player in transforming the retail landscape. A 2023 report by McKinsey found that in the retail and consumer package goods sectors, the prospective economic impact amounts to $400 billion to $600 billion a year.
“We’re proud to partner with OpenAI on a number of initiatives that truly elevate the shopping experience for millions of people worldwide, while creating greater efficiencies for employees internally,” said Martin Elwin, senior director of engineering at Klarna. , powered by OpenAI, enhances the shopping payment experience for the company’s 150 million consumers worldwide.
Notably, the AI integration for Klarna is not just limited to customer experiences; the company has also adopted ChatGPT Enterprise for its employee’s usage worldwide. Klarna is now seeing a wide variety of usage cases such as building software and streamlining customer service. OpenAI reports that 75 percent of Klarna’s employees are using generative AI tools.
“We push everyone to test, test, test and explore,” said Sebastian Siemiatkowski, cofounder and chief executive officer of Klarna. “As Klarna continues to discover applications for OpenAI’s tech, there’s the potential to take the business to new heights. We’re aimed at achieving a new level of employee empowerment, enhancing both our team’s performance and the customer experience.
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