.KimKardashian is taking on Spanx with a new shapewear brand.
Kim Kardashian, a self-proclaimed proponent of Spanx, is taking on the shapewear category with her own line.
View this post on Instagram Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short.
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