Balenciaga’s latest recovery attempt comes after its income reportedly dipped by 34% since its November ad controversy.
During the last days of Paris Fashion Week, Balenciaga reemerged with a 2024 Spring/Summer collection with one of its top ambassadors, Kim Kardashian,. One ad featured children holding teddy bears that were dressed in BDSM gear. In another, court documents that pertained to a U.S. Supreme Court case about child pornography and books that contained depictions of children in violent and disturbing environments were also photographed.
Related: Kim Kardashian eyes IPO, seeks $4 billion valuation for shapewear lineaddressing the backlash."We strongly condemn child abuse; it was never our intent to include it in our narrative," said Balenciaga in a statement.
As for Kardashian’s relationship with Balenciaga, who she has collaborated with for years, she initially seemed to avoid wearing the brand since she responded to the scandal ondays after news broke out and amid being pressured by fans to cut ties with the brand. At the time, she tweeted that she was “disgusted and outraged by the recent Balenciaga campaigns,” and that she washer relationship with the company.
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