Ten years ago, the studio set out to change the kids and family landscape, and with auteur partnerships, preschool franchises and gateway horror, they have.
Trollhunters3 Below, with the biggest ensuring that the mythology “thread of those characters” goes all the way through that franchise.
— made it into the DWA TV mix. They were serialized multigenre animated hits that touch on subjects like grief, genocide and LGBTQ themes rarely seen in the kids and family space. “We definitely wanted both of those properties to have vibrant toy businesses, but if we had been only focused on that, we would not have worked with those creators because their visions were not necessarily a bullseye for hitting four to seven-year-old boys,” Gal says. “So we decided that the best thing for the brand was to make really impactful, amazing, exciting, immersive versions of them.”
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