Dinner meal kits are all the rage. Now businesses are expanding into a new market: Lunchtime meal kits.
Brown-bagging healthful lunches is a lot easier when they’re prepped, packed and ready to pull out of the refrigerator. And companies are increasingly delivering that convenience to those on specific meal plans — Whole30, keto, paleo, vegan — for a price, of course.
“There’s a rise in what we call ‘tribalism’ when it comes to health,” said Darren Seifer, food industry analyst with research company the NPD Group, which published a study last month, “People are doing keto or paleo and their goals are going in diverse directions. Services are offering convenient solutions which are appealing to a lot of these tribes.”What does that mean for the consumer? As dinner-time meal kits have grown more popular, businesses are seeing a growth area in lunch. More options than ever are available for those on various diet regimens, designed to make eating spiralized carrots and riced cauliflower grab-and-go easy.
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