Ketchup, mayo, baked beans ice cream flavors being offered to London consumers

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Ketchup, mayo, baked beans ice cream flavors being offered to London consumers
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Some people in London are trying some rather unique 'cupboard classics' ice cream flavors as they endure the hottest summer ever.

Some people in London are trying some rather unique "cupboard classics"The Ice Cream Project is made up of a number of non-traditional ice cream flavors. These flavors include several condiments or other food items typically found in a person's pantry, such as ketchup, mayonnaise and baked beans.

"So this is The Ice Cream Project created by Anya Hindmarsh, so this is all about elevating the everyday flavors," Hannah Wearne, a retail associate at an ice cream provider, said. A worker serves 'Heinz Tomato Ketchup'-flavored ice cream in a concept store by Anya Hindmarch at The Village, in London, Britain, August 4, 2022.

"So we’ve taken British store cupboard classics and turned them into ice creams, so we have flavors like Heinz Baked Beans, mayo, ketchup, we also have Quaker Rolled Oats, PG Tips, all of the fun things that you usually get in your store cupboard," she continued.A worker presents favorite cult food brands-flavored ice cream in a concept store by Anya Hindmarch at The Village, in London, Britain, August 4, 2022.

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