KEN Bruce has admitted he’s “struggling” following his exit from Radio 2 after 30 years on air. The legendary host is facing a change to his schedule after taking on a new job at …
“He’s had an incredible time working there and is so grateful for the loyalty of all his listeners.
“But in recent years, there’s been a noticeable shift in direction, with a drive to attract a younger audience. “The music has become edgier and more modern and the DJs seemingly ever-younger, which is a bit concerning for the old guard.“But after some months of negotiations, he decided the time was right for new opportunities.
“The fact he is taking Popmaster with him is a real coup for Greatest Hits — and a hammer blow for the Beeb. The very real fear is that listeners will leave in their droves.”Ken Bruce has presented his mid-morning show since 1986
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