The Princess of Wales's project to take early years more seriously will arrive in cinemas this week.
Speaking at the project's launch at the Bafta headquarters in London, accompanied by Prince William, Catherine said the years up to the age of five were the "building blocks for life".After the headline-grabbing controversy surrounding Prince Harry's accounts of family strife, this will be seen as the princess wanting to take back the initiative and push ahead with her own causes.
"Less than one in five people understood the unique importance of the first five years of our lives," she said. The campaign includes a 90-second animation showing children's development, which will be shown ahead of films in UK cinemas from Friday and will also appear on advertising screens in London's Piccadilly Circus.
Researchers also reported changes to the shape of family life, with a rise in the numbers of mothers of young children who were working, and who faced a balancing act that was both "financial and emotional".
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Princess of Wales says early years key to adult developmentThe Princess of Wales launches a campaign calling for more attention on 'critical' early years.
Weiterlesen »
Catherine says early childhood is key to adult lifeThe Princess of Wales launches a campaign calling for more attention on 'critical' early years.
Weiterlesen »
8 times Princess Kate and mum Carole Middleton proved they were mother-daughter goalsThe Princess of Wales's mother Carole Middleton celebrated her 68th birthday on 31 January
Weiterlesen »
Carole Middleton's birthday plans with Princess Kate and family revealedPrincess Kate's mother Carole Middleton has revealed she's hosting a birthday party for her family including grandchildren Prince George, Princess Charlotte and Prince Louis
Weiterlesen »
Prince William and Princess Kate's secret visit to Norfolk home revealedThe Prince and Princess of Wales live at Adelaide Cottage in Windsor but over the weekend Prince William popped up in Norfolk – all the details
Weiterlesen »
Princess Kate and Prince William step out for special night ahead of royal's campaign launchThe Prince and Princess of Wales stepped out for a pre-campaign launch event at BAFTA on Monday
Weiterlesen »