What makes KarolG's Interscope pact 'one of the most ambitious deals signs by a Latin artist in recent memory'?
on Monday, after what sources describe as a “lengthy” and complex negotiation, it wasn’t entirely surprising. However, new information indicates this is no ordinary record deal.
According to a source with knowledge of the negotiations, Karol G, whose real name is Carolina Giraldo Navarro, will actually be releasing music under her own imprint, Bichota Records, and will be distributed by Interscope and worked by the label. Moving forward, she will own her masters as well. “It is one of the most ambitious deals signed by a Latin artist in recent memory,” says the source, who also said the deal is “valued at almost $100 million.
The arrangement marks a departure from Karol G’s previous recording deal with Universal Music Latino, and seems to be more aligned with her managerKarol G’s move from Latin label to mainstream label is still fairly uncommon, even at a time when Latin music’s success is growing to unprecedented levels both globally and in the United States. It follows news from April that Brazilian star
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