.PivotPod co-host karaswisher on Elon Musk’s long game, his naysayers, and Twitter’s profitability moving forward. A conversation with MrJDWalsh
Photo: Jim Watson/AFP via Getty Images Elon Musk, the richest human on earth, purchased Twitter for $44 billion this week, promising to refine the product while loosening its guidelines in the name of “free speech.” The deal has yet to close, but, unsurprisingly, the idea of Musk suddenly becoming a media mogul has elicited strong reactions from just about everyone, including Twitter employees and the company’s founder.
He can be a real jerk on Twitter — his attacks on Bill Gates last week or the Elizabeth Warren thing where he called her Senator Karen. But she’s basically calling him a selfish demon. They’re both using the platform for their own advantage. He’s obviously a visionary. I prefer dealing with him to others because he gives you genuine answers. He will call you back. He will have a beef with you when others run away because they’re cowardly. If he disagrees, he’ll be in your face, but at least he’s in your face. I’m perfectly fine with that. In a world where everybody’s making a lot of silly stuff, he’s not. Cars, rockets, solar, these are important things. He can’t be as silly or as fascist as people make him out to be.
Let me just say, Twitter’s not that big. It’s only used by 20 percent of the U.S. population, which is small worldwide. Compared to Facebook, are you kidding? It’s nothing, and it’s not growing, not evolving, not innovating. The reason its power is outsize is because the media and politicians and loudmouths use it all the time and so it becomes seemingly more important than its actual impact.And I think he’s correct in saying that. But let’s be clear: It’s never been public.
Listen, Twitter is not run very well right now. I don’t know why everybody’s up in arms. They have rules they don’t enforce. It took forever to get Donald Trump off the platform after multiple problems. It’s not like the people who ran it before are any better at it. Let’s be clear: He’s the one on the hook! This is a huge financial risk for Elon Musk. He’s putting his Tesla stock up for this. It’s a very big financial risk for him. Maybe he’ll get some partners so they can spread the risk around; I suspect he will. Maybe he’ll go public again someday.I don’t know. So far, nobody has really been able to, so it couldn’t hurt to have some fresh thinking, whether it’s Elon Musk or anybody else. Facebook’s really profitable. Snapchat’s doing great.
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