An insight into brand-celeb collabs.
Not a day goes by without a new brand x celebrity collaboration, and some are them are so unlikely that we've often wondered what the conversations between the brand and the celeb look like. Well, now we've had a glimpse courtesy of Kanye West.
Big brands are generally used to their celebrity partners towing the line or at least not airing grievances about their collaborations in public. But it seems they hadn't counted on Ye. The rapper and entrepreneur has shared screenshots of some of his frustrated conversations with Adidas abut a proposed collaboration that comes amid an ongoing feud .
If you've not been following the saga of Kanye West's feud with Adidas, here's a quick recap. Way back in June,, whose clothing brand Yeezy has a longstanding relationship with Adidas, aired his discontent about the design of the sportswear company's new Adilette 22 sandal, which he described as a"a fake Yeezy made by Adidas themselves". After that, he tore into the brand for not getting his approval for its YEEZY Day event, which saw the reissue of Adidas Yeezy shoes.
Earlier this month, Ye declared that he'd be abandoning both Adidas and GAP to go it alone when his current contracts expire , so there would be"no more companies standing in between me and the audience.” His criticisms have focused more on GAP in recent posts, but now Ye's given us an insight into this.. erm.. negotiations with Adidas, sharing screenshots of conversations with Torben Schumacher, SVP and global general manager for Adidas Originals basketball and partnerships.
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