'Smells like white male bullshit'
Country radio's longstanding problem of not giving women artists nearly enough time on the airwaves as their male counterparts has made its way into the online discourse again this week, this time with Kacey Musgraves chiming in with her own scathing critique. It all began when Variety editor Chris Willman made a joke on Twitter about the rare occasion of hearing two female artists back-to-back on country radio.
At that, all hell broke loose and multiple women country artists chimed in, including Musgraves who quickly called the station out on their bullshit:"Smells like white male bullshit and why LONG ago I decided they cannot stop me. And yet they can play 18 dudes who sound exactly the same back to back. Makes total sense," she tweeted.
Grammy-nominated country singer Kelsea Ballerini, also responded with the all-caps plea to Alexa:"AlEXA [sic] PLAY LBD LADY A CARRIE MIRANDA KACEY CARLY GABBY MAREN INGRID RUNWAY JUNE M&T LAUREN. ALL IN A ROW."I turned on the 105.1 country station in L.A. just now, and they were playing the new song by Gabby Barrett, and then, without any pause or interruption at all, they went into a Kelsea Ballerini song.
— Kelsea Ballerini January 16, 2020 A 2019 academic study revealed just how staggeringly imbalanced gender representation had become on country radio. Conducted by University of Ottowa adjunct professor Jada Watson, it found that the ratio of spins for male to female artists on country format radio was 9.7:1, with plays for women averaging 4% at its best and 1.7% at its worst. It also discovered that in 2018, male artists were programed 90% more than their women counterparts.
In response to these issues, women-led organizations have cropped up in recent years to demand a change to the long-held industry standard of ignoring women country artists. One such organization, Woman Of Music Action Network, tweeted their statement in response to Thursday's incident involving 98 KCQ with a warning:"In case anyone in the industry thought the"women's equality issue" was a 2019"trend", it wasn't. It is the new industry standard.
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