Justin Roiland explains how he got away with putting ‘Space Applebee’s’ in High On Life | VGC

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Justin Roiland explains how he got away with putting ‘Space Applebee’s’ in High On Life | VGC
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Director Justin Roiland has explained how he got away with putting ‘Space Applebee’s’ in High On Life.

of the Copyright Act: the purpose and character of the use; the nature of the original work; the amount and substantiality of the original work used; and the effect on the market value of the original work.

“Generally, courts are more likely to find that a parody qualifies as fair use if its purpose is to serve as a social commentary and not for purely commercial gain,” Since the inclusion of a fictional restaurant in a first-person shooter game is unlikely to impact the market value of Applebee’s brand, nor is it a contributing factor in the commercial success of the video game, the use is likely protected in that sense.

In reality, much of Roiland’s work, including the massively popular Rick and Morty cartoon, employs this kind of referential and parody humor to very little or no backlash, so it’s unlikely the game would be affected unless the company in question found substantive evidence that the use of Space Applebee’s fell outside the realm of parody.

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