Justin Bieber's NFT investing path ended without really beginning as his unrealized loss reached almost $1.2 million
is notoriously volatile and unpredictable, often resulting in dramatic swings in value. Unfortunately for Bieber, his BAYC NFT fell victim to this volatility. While a steep drop in value is undoubtedly a significant financial setback, it is essential to consider the wider context.
Many celebrities have embraced the NFT culture, but not all have found success. For some, these investments have not been about seeking returns, but rather, they are a part of a larger marketing strategy. By buying NFTs, celebrities align themselves with the forward-thinking digital movement, gaining publicity and fan engagement in the process.
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