YouTube is reportedly testing an arcade functionality called 'Playables' that would have proprietary games integrated with its app and site.
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of the original 1997 song she used. Though the video itself was unmonetized, copyright strikes against a channel can also have long-lasting implications for monetization and discoverability. YouTube branching out into lite arcade fare would be innocuous enough on its own, but it leaves a bad taste in my mouth to see such an endeavor when the artists and video creators that draw me to YouTube at all can have their livelihoods threatened by the platform they enrich.
This rot of now-essential platforms ain't going away either. The WSJ cites declining advertising revenue as a potential reason for the Playables endeavor, and the harsh realities of tech financing and CEOs' frantic responses have resulted in recent moments of crisis like
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