It's our Christmas gift guide! Well, from 1953. It's complete with a watch for your dog and a bedazzled back scratcher. For more, check out: (📷Yale Joel / LIFE Picture Collection)
This dog collar, which featured a Swiss watch, was made by Hammacher Schlemmer and cost $50 in 1953; a version with a compass instead of a watch cost $22.Just for Fun: A Look Back at LIFE’s Tongue-in-Cheek Gift GuidesIn its jokey 1953 gift guide, LIFE photographed this jewel-encrusted back scratcher as if it were the height of luxury.The desperate quest to please loved ones can lead to purchases around holiday time that you would never consider the other eleven months out of the year.
wittily executed the idea by shooting these silly objects in a high-fashion setting, as if a jewel-encrusted spray gun was in fact the pinnacle of glamour.The guide inwas headlined “Good-for-Nothing Gifts,” with the tagline, “they are better to give than to receive.” According to the story, one of the hottest gift of 1952 was—for real—a sequined fly swatter. This meant that in 1953, manufacturers produced fancy versions of other household objects to try to capitalize on the trend.
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