Jamie Dimon says Haven — the healthcare joint venture formed by Amazon, JPMorgan Chase, and Berkshire Hathaway — is gunning for the broader health insurance market:
that the JV poses no direct competition to Optum, per CNBC. But the vague assurance likely didn't do much to alleviate concerns or keep incumbents from strategizing to protect against Haven's march into the space.Dimon's comments cement industry fears and should spur activity from threatened players.
Incumbent insurers have some time before they start feeling the heat, but should reassess digital strategies to prepare for Haven's coming. In his nod to future expansion, Dimon said pivoting Haven's services to the larger public"will take years." And the JV collectively employs about 1 million people, representing a muted threat in terms of scale to players like UnitedHealthcare, which covers 50 million customers.
Smaller insurance entrants stare down a more immediate risk from Haven, and we could see some consolidation as a result. Health insurtech startups have been gaining
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