This is the end of an era at Apple
Photo: Brian Ach/Getty Images Jony Ive, the legendary Silicon Valley guy who says “aluminium” in a soothing British accent in all Apple videos, is leaving Apple. Since 2015, Ive has held the title of chief design officer, and long before that, he was the brains behind the look and feel of iconic products like the iPod and iPhone. Before you get too distraught, know that Ive is leaving to start his own design firm, and his first client is … Apple.
In an interview with the Financial Times, Ive said his new firm would be called LoveFrom and didn’t really get more specific than that. He said he’d work on wearable technology, health care, and other “personal passions.”
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