There are two unique trees this year as people are already starting to bag their Christmas gifts and decorations
With 116 days to go until Christmas, John Lewis has launched its Christmas Shop on johnlewis.com. According to a recent survey, 28% of customers are browsing and purchasing their Christmas gifts as early as August.
Customers are seeking gifting inspiration online more than ever as searches for ‘Christmas gifts’ have doubled compared to this time last year and savvy shoppers are looking to save costs with searches for ‘Christmas offers’ increasing 25-fold. Searches for tree decorations are up 33% and artificial tree searches have doubled compared to this time last year and Christmas wrapping paper, stockings, crackers, socks and pyjamas also continue to soar.
Customers are also looking ahead to their festive menus and preparing to host friends and family with searches for ‘Christmas’ on Waitrose.com reaching a record 193% higher than this time last year. The most searched for products are mince pies and Christmas pudding.
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