Take a walk down memory lane and enjoy some of your favourite ads all over again
It's become synonymous with the holiday and acts as an anchor point for the season finally kicking into full gear. Every year families gather around to see what John Lewis has up its sleeves, whether its a tear-jerker, a heart-warmer, or something entirely unique and unexpected.
Clues Clues featured a montage of people of all ages and their ideal gifts with the tagline "If you know the person, you'll find the present". This was the first to feature the now-traditional cover version, with from me to you by The Beatles recorded employees of John Lewis. The Long Wait A boy eagerly counted down the days to Christmas, even shovelling his Christmas Eve dinner down to go to sleep as fast as he could. When he woke up, he ran past the mountain of presents waiting for him at the bottom of his bed in order to personally deliver his own gift to his parents that he'd been so driven to give.
Monty The Penguin Monty the penguin saw the heartwarming advert tells the tale of an unlikely friendship between a little boy Sam and his penguin friend Monty. Moz the Monster Moz the monster tells the story of a boy who is afraid of the dark, and a monster named Moz who lives under his bed. Scared of the dark, the boy looks under his bed one night to find that Moz is resting there. Although the child is at first scared, then irritated by the monster's antics, the two very quickly become friends, although the boy quickly begins to become tired in the day due to playing with Moz at night.
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