Joe Biden’s First 2024 Campaign Ad Is a Smart Play for Middle America

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Joe Biden’s First 2024 Campaign Ad Is a Smart Play for Middle America
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OPINION | Joe Biden has only been running for president a couple days, but he’s already signaling it’s going to be a tough, shrewd campaign. mattklewis writes on Biden's first ad for the 2024 campaign.

the tweet Biden sent along with his first ad

Now comes some sleight of hand. The narrator tells us that this “extremist movement” wants to “overturn elections, ban books, and eliminate a woman’s right to choose.”Obviously, the Jan. 6 rioters were trying to overturn the 2020 election. Stopping them is tantamount to saving liberal democracy. That much is true. But what about the other two?

I’m not saying there wasn’t some overlap between pro-life conservatives and insurrectionists, but defending the right to life of the unborn wasn’t a big motive for most Jan. 6 rioters . As Biden’s first ad begins to wrap up, the music swells, and we return to patriotic imagery, and the narrator zeroes in on what this election is about.

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