“Jimmy Kimmel Live” is getting a brand refresh — including a new opening credits sequence — in time for its 18th season. The newly designed show open will be unveiled at the start of Mo…
Live” branding was updated was in 2015, and the last time ABC did a campaign for the show was in 2013, when it moved up to 11:35 p.m.
Ryan calls the new graphic look “clean, modern and fresh.” The new main title is lighter and brighter than the old package, but still features the same logo and iconic Hollywood imagery that was included in the past. Billboards and bus ads with tailor-made messages geared toward local markets have also started popping up in New York, Los Angeles, Chicago, Houston, Dallas, Philadelphia, Boston and Atlanta. For example, one New York ad touts “” as “more reliable than the L train,” while an Atlanta billboard is very specific, referring the way locals describe the suburbs vs.
“Adding to the idea of ‘Spending Every Night with Jimmy Kimmel’ featured in our promos, we wanted to surround our viewers with funny, contextually relevant placements that made the show feel omnipresent,” Ryan said. “We leaned into the idea that Jimmy shows up in the most unexpected places and makes you laugh.”
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